If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the local beauty spa. These companies are ahead of the game when it comes to taking their marketing to the next level. Make sure you don't fall behind!!!
In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.
1. Be Visible to Customers at All Times
On average, people spend more than 2 hours a day on their smart phone. Every time one of your customer unlocks their phone and scrolls through their apps, they will see your app icon, making you visible to them throughout each day.
2. Create a Direct Marketing Channel
Apps have many different functions that will benefit your business and create value for your customers. One of the most useful functions for you as a business is to create a direct marketing channel using push notifications, that sends messages to your customers at an appropriate time.
3. Provide Value to Your Customers
Swap your current loyalty program with an electronic version. Your customers can collect loyalty points and rewards directly through their phone, providing them with excellent value and increasing their loyalty. An online version also makes it easier to track and make changes.
5. Improve Customer Engagement
Whatever your business, your customers will always need a way to reach you. A messaging system via an app is a quick, simple and friction-free way of communicating with customers. You can answer queries and make reservations within a few clicks, rather than having to man the phones 24/7. Many customers prefer to communicate via messaging services, so an effective messaging system encourages them to get in touch and come back to your business.
7. Cultivate Customer Loyalty
Mobile apps increase customer loyalty. It is far cheaper to keep your existing customers than to always find new ones. The world is a noisy place, with marketing via TV, internet, social media, billboards, buses, radio and more. It is hard to stand out from the crowd and reach your customers. If your customers are just a few clicks away from you at all times you will make good progress to creating a truly loyal following that will stay with you and recommend you for years to come.
4. Build Brand and Recognition
A mobile app is a great way to build a brand. You can make it perform however you wish. It can be purely functional, or come with all the bells and whistles to make your brand really stand out and create a real brand identity and edge. Your mobile app should reflect your brand values and story.
Having an app also means that your customers become very familiar with you. They will see your app every time they look at their phone. Familiarity is a great way of building trust and recognition, so whenever your customers want your service they will automatically think of you.
6. Stand Out From the Competition
Most small businesses do not have an app, despite it being a relatively small investment. Big chains and businesses all have apps, leaving small, independent and local businesses behind. But you don’t have to get left behind. You can stand out from your competition by engaging with your customers in a whole new way and provide extra value to them.