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About

About Smarter Apps

At Smarter Apps, we excel in providing services designed to support those looking to implement and optimise Dynamics 365 Business Central — a comprehensive suite of services and apps spanning solution design, project management, implementation, training and support.

Our Values

Dedicated. Passionate. Experts.

Dedicated

Committed to your success with focused, reliable support.

Passionate

Driven by a genuine love for Business Central and helping partners grow.

Expert

Deep industry knowledge and technical proficiency you can rely on.

Collaborative

We work as an extension of your team, not just another vendor.

With a focus on collaboration and real-world insights, Smarter Apps ensures implementations are efficient, scalable, and aligned with clients' unique needs. Your goals are our goals, and together we build smarter, stronger Business Central practices.

Our Expert Team

Meet the team behind your Business Central success

Seasoned specialists with a rich blend of financial acumen and technical proficiency, including Microsoft Certified Trainers and Chartered Certified Accountants.

Adeline Loew

Adeline Loew

Managing Director

Adeline Leow is a Microsoft Certified Trainer (MCT) and seasoned Dynamics 365 Business Central Subject Matter Expert with over a decade of experience helping partners and end-users succeed with cloud ERP. Starting her career as a qualified accountant, Adeline quickly recognised the transformative potential of Microsoft Dynamics within financial and operational workflows. Her dual expertise—rooted in both finance and technology—led her to become a trusted advisor and trainer within the Microsoft partner ecosystem.
Lia Hughes

Lia Hughes

Technical Director

As a Director at Smarter Apps Ltd, Lia brings over a decade of experience working across finance, business process design, and ERP delivery for SMEs and Microsoft partners. Beginning her career in financial operations, Lia developed a strong foundation in transactional accounting, reporting, and supply chain control. Her transition into Dynamics 365 consulting was a natural evolution, combining her business acumen with technical implementation expertise.

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